{"title":"Books \u0026 Guides","description":"\u003ch3\u003eOur free 88-page Definitive Guide \u003c\/h3\u003e\n\u003cp\u003eCovers everything about transitioning safely to minimalist shoes.\u003c\/p\u003e\n\u003cp\u003eMark Sisson’s Born to Walk explains why running is a bad idea for most people, and how walking is the key to health and longevity.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e","products":[{"product_id":"born-to-walk-book","title":"Born To Walk Book","description":"\u003cp\u003ePeluva Co-Founder Mark Sisson's \u003cem\u003eBorn To Walk\u003c\/em\u003e challenges the flawed notions that have driven the running boom and describes how walking extensively every day is a fundamental driver of human health.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBorn To Walk\u003c\/em\u003e shatters the flawed “struggle and suffer” ethos of the fitness industry with a comprehensive plan to slow down and discover the secret to weight loss, aerobic fitness, and longevity that is a walking-oriented lifestyle.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBorn To Walk\u003c\/em\u003e Revelations:\u003c\/p\u003e\n\u003cp\u003e* Your optimal \"fat burning\" pace is probably a walk, not a run\u003cbr\u003e* Running prompts the genetic signaling for fat storage and muscle loss\u003cbr\u003e* Walking boosts mood, energy, aerobic function, and fat metabolism\u003cbr\u003e* Running shoes cause injuries; walking barefoot or in minimalist shoes prevents injuries\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBorn to Walk\u003c\/em\u003e will help you re-calibrate your approach to endurance exercise to avoid the drawbacks of chronic cardio, build an aerobic base the right way, reawaken lost foot functionality by transitioning to a more barefoot-inspired lifestyle, and develop broad-based functional fitness for longevity. \"The most important recalibration of the fitness industry in decades.\"\u003c\/p\u003e","brand":"Peluva","offers":[{"title":"Default Title","offer_id":44650255057047,"sku":"BTW-01","price":20.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/5040\/4503\/files\/BornToWalkBook.jpg?v=1743625455"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/5040\/4503\/collections\/BornToWalkBook.jpg?v=1761676337","url":"https:\/\/checkout.peluva.com\/collections\/books-guides.oembed","provider":"Peluva","version":"1.0","type":"link"}